Thursday, July 23, 2009

Fuss over Sach Ka Samana


Mein polygraph machine pe haath rakh kar kehti hoon, jo kahungi sach kahungi aur sach ke siwa kuchh nahi kahungi

Haven’t we, India always claimed to be living by truthfulness?
Satyamev jayate is the motto of India

satyameva jayate [Sanskrit]
Truth Alone Triumphs

motto /[mot-oh]
a maxim adopted as an expression of the guiding principle of a person, organization, city, etc.

I wonder if is there is any such thing as an exception to the motto of a nation!
However, if the Government of India agrees with the MPs of BJP and SP, it will be best a list of such exceptions comes into place, so that we the citizens of the country do not do indulge in the “vulgar” act of speaking the truth all the time.

http://entertainment.oneindia.in/television/top-stories/news/2009/bjpsp-mps-ban-sachkasaamna-230709.html

The whole fuss about ‘broadcasting vulgar values which are a threat to Indian values and morality’ is beyond my comprehension. Contestants on the show are not imaginary characters created to propagate vulgar values!

Smita Mathai is not a work of fiction.
A middle-aged, middle-incomed sindhi woman sits pretty on the hot seat hiding behind her smile clandestine truths of her past and forbidden desires of the present. An enterprising lady who provides dabbas and does education research is also holding the strings to keep her family together. Her life gets unveiled with every question and she courageously accepts issues in her married life, relationship with her mom, jealousies’ and her inner longings.
As her life unfolds, viewers begin to notice the resemblance in their lives.

How can we accuse the questions of being outrageous or obscene?
They are the truths of our lives.

We have been so used to burying the truths of our lives that now if there are a brave few who have gathered the courage to unveil; the least we could do is respect them.

Have you ever raised a relevant issue in Rajya Sabha?
Its time those MPs to do Sach Ka Samana!

Monday, July 13, 2009

Naam mein kya rakha hai G?

The first brand I ever used must have been Huggies; the brand recall seems poor though.

Parle G is most definitely the first brand that occupied a space in my mind and a lot of space in my daily diet.



Parle G dipped in chai
The biscuit must stay immersed in the tea cup for 4 secs and then you carefully direct it towards your mouth or come closer if its losing balance..
If it stays any longer than 4 secs, your biscuit might fall off and drown in the same chai that had nurtured it into being perfectly appetizing;
And anything less than 4 secs is just too much effort for the teeth.

Oh that taste is coming back, like it comes every time I am near the Parle factory and the air is filled with the smell of freshly baked biscuits!

It’s truly amazing how this 75 yrs old iconic brand which is undoubtedly the largest selling in the biscuits category and reaches as many people in India as only Lifebuoy can, was named after the place it was located in.

Brands now also do carry names of places but that’s coz they wanna ride on the equity of that place say, Bourneville.

75 yrs back if you opened a book shop in Bandra you called it Bandra book centre, you opened a tobacco company in India, you called it Indian tobacco company, he opened a biscuit factory in Vile Parle(Mumbai) and called it Parle biscuits. The Glucose biscuits were called – Parle G.

Biscuits were for the rich, they were ‘foreign’ products, this man thought of making a biscuit that is affordable and after 75 yrs it still stands as not only the most affordable biscuit but probably the most affordable snack for Indians.
At Rs. 5/ pack its only real competition is vada pav in Bombay or maybe muri in Calcutta and if you consider health implications as well – Parle G wins hands down.

Coming back to the name, I wonder if there are kids named Nokia or Toyota or Apple anywhere in the world.

My chacha must have been really inspired to name my cousin Parle :)


PS: Our family nomenclature is quite amusing actually; the girls in my family are called Maggi, Frooti, Toffee and Coffee